5 Reasons Why a Company Social Network Trumps the Intranet

5 reasons why a company social network trumps the Intranet.Many companies realize that a social workplace is also a productive workplace, with better employee collaboration and more job satisfaction. To create a social workplace, some companies choose enterprise social software, while others rely on their existing Intranets to share and access information.

Although Intranets can provide your company with significant value, they’re not always the ideal platform for workplace collaboration. At blueKiwi, we’ve seen many companies become successful social workplaces with the help of an enterprise social network; something they were unable to do with their Intranet.

Here are the top 5 reasons why many blueKiwi customers make the switch to enterprise social software:

1. Cultivate a community for your company.

An enterprise social network creates an environment where your employees connect and work together. It’s ideal for organizations that wish to unite distributed teams across locations, or want to improve interactions between departments. In one place, everyone can discuss ideas, share feedback or news, or launch new projects. Together, your workforce makes up a unique social community and sets the tone for your company’s culture.

Intranets, on the other hand, lack the social networking tools such as activity streams, messaging, and quick posting that are critical to collaborative work. Even if companies want and push teams or departments to collaborate, ultimately they find that their Intranet is not conducive to building a company-wide community.

2. Work with your colleagues in real time.

With a company social network, everything happens in real-time. With activity streams that update immediately, employees can respond to questions and get answers fast. And they can also accomplish more in less time with collaboration tools such as Wikis and polling. With a company social network, your employees have instant access to exactly what they need, and can use social workspaces to stay on top of multiple projects at once.

By contrast, Intranets are passive tools, unable to provide real-time updates or activity streams. They are most frequently used to store company information and documentation. And with no means to bring together teams to collaborate on the fly, workforce engagement doesn’t take place.

3. Improve how your company operates from within.

To keep your business running smoothly, you can use your collaborative software to bring together a teams or projects, as needed. Everyone involved can stay informed with access to a collaborative knowledge base and work together faster in collaborative workspaces. With one platform for all, project tasks stay in sync and everyone knows their responsibilities and milestones.

With an Intranet, you don’t have the integrated social interaction, task management, or real-time information streams, that you have with an enterprise social network. You’d still need to rely on other applications, in addition the Intranet, to stay on top of projects. Unlike enterprise social software, they’re not designed to add to your operational efficiency.

4. Make your workforce the center of your organization.

An enterprise social network takes an organization of talented individuals and gives them tools to work as one. The company’s success is fueled by employee interaction, conversations, and collaborative work. Thanks to enterprise social software, you can build a company where employees work as one, using transparency and collaboration.

By comparison, most company Intranets are controlled by a few employees and these few decide what information is available as well as how it’s accessed. This creates an environment where it’s difficult to collaborate, share ideas, or maximize talent.

5. Create one space for all.

Bringing your internal activity into a social workplace is a great way to keep everyone in your company connected. Often the enterprise social network is the one place where Sales and Marketing can live in harmony. (Stay tuned for more on that!). A company or private social network provides a place where teams share important information, identify company experts, and collaborate on project. It becomes an all-in-one collaborative workspace for your company.

Unfortunately, an Intranet is incapable of providing this level of communication flexibility and connectivity. In fact many organizations don’t have company-wide Intranets, instead they are organized by department, which don’t support the needs of a cross-departmental team or project.

So, why are Intranets getting trumped?

The answer is simple: Intranets were never designed to be social. It’s not in their DNA. They are passive tools, used by many organization to host shared documents. And typically only a few members of an organization control what information is stored on the company Intranet and how it is accessed. Intranets simply lack the collaboration and communication tools that people—not businesses—need to work together quickly and efficiently.

By adopting a social network, you can successfully connect dispersed workers and teams, putting talent at the core of the company. With social networking transforming how we work and engage, maybe it’s time to consider a more effective collaboration tool.

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