The "Net Generation" is entering the workforce, with a thirst for knowledge and and expectations based on the web applications that they use in their personal lives. Globalisation is on the increase, meaning that workforces need to work together more effectively across geographic and cultural boundaries, while being under environmental pressure to reduce travel and carbon footprint.  Intensity of competition has increased meaning that organisations need to be able to respond to competitive threats more rapidly and at a low cost.

The rapid innovation in the world of "web 2.0" is changing the way that we do business. Organisations need to anticipate how these changes affect their competitiveness and how they use knowledge as a competitive differentiator. In order to stay ahead of the game, organisations will need to embrace a new culture of sharing, collaboration and innovation. blueKiwi's mission is to help our customers enable this change in a way that leads to competitive advantage.

 Our vision is to exceed customers' expectations through innovation, domain expertise and commitment to their success, while creating the strongest enterprise social software ecosystem in Europe through top level alliances and partnerships.